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Purpose and Values Cover


Our purpose is simple;

Helping Kiwis live better every day.

That means meeting our customers' changing expectations, beating our competition to be the best we can be and having a positive impact on our communities and environment.

Our purpose has been the same since we first opened our doors in 1982. As we've grown to be NZ's largest retailer, so has our ambition to be a positive force for New Zealand. Our success continues to depend on this - it's what gets us out of bed in the morning and its what we always strive to deliver on.


Our values define what we stand for, and how we deliver on our purpose. Our core values are - Think Customer, Do Good and Own It. They guide our conversations, actions and the decisons we make each and every day.

Our Core Values

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Think Customer
​Whakaarohia te kaiutu​​​​​​
We put the customer first in everything we do.  
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Do Good
Mahi i ng ā mahi pai
We are one team, standing up for our people, our planet and our communities.
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Own It
​​​​​​​Kia haepapa
We walk the talk and make things happen. 

Our Do Good value is all about helping communities throughout New Zealand flourish. All brands within The Warehouse Group share this commitment. We work with more than 800 charities and community organisations to help make life a little easier for Kiwi's needing support.

Find out a little more about some of our initiatives below.....
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The Period Place
Access to period products should be a given, not a nice to have. We partnered with The Period Place to help combat period poverty in New Zealand. There are donation boxes in The Warehouse stores nationwide where customers and the public can donate period products to support people facing period inequity in their local communities. 

We're also proud to offer free period products in all team member bathrooms across our store network, distribution centres and support office locations. 
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Shielded Website
Our association with Women's Refuge provides shielded sites on our brand websites so people experiencing family violence can ask for help anonymously without fear of it showing up in their browser's history or an abusive partner ever seeing it.
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Youth Employment
The Warehouse has been operating its "Red Shirts in Schools" programme in conjunction with Industry Training Organisation, ServiceIQ. The programme gives Year 11 to 13 students practical work experience. They are taught about health & safety and customer service skills, all while earning credits towards NCEA qualifications. Since it was first launched in 2009, more than 7,700 secondary school students have taken part in this initiative.
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Be the Joy Campaign
The Warehouse Group's 'Be the Joy' campaign sees us partner with Women's Refuge & Variety - The Childrens Charity to help bring cheer to Kiwi's struggling over the festive period.
Customers at all of our brands across New Zealand can purchase a $10 gift tag in store and for every gift tag sold, The Warehouse Group will donate a $25 gift to a child in need.

The Warehouse stores nationwide also collect new, unwrapped gifts for their local Women's Refuge shelter. 
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Family Violence Policy
The Warehouse Group has taken a leadership position in supporting any of our team affected by family violence. We offer up to 15 days leave for any team member experiencing family violence. Additionally, we also offer up to three nights accommodation at an approved hotel to help affected teams members needing emergency shelter. 
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Hillary Outdoors Partnership
Torpedo7 is proud to partner with the Sir Edmund Hillary Outdoors Education Trust to give less financially fortunate kiwi kids the chance to grow through adventure and outdoor learning experiences.

These can often be life-changing for the individual, building skills and resilience with a positive flow-on effect to their school, family and community life. 
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