Our purpose is simple; 

Helping Kiwis live better every day.  

That means meeting our customers’ changing expectations, beating our competition to be the best we can be and having a positive impact on our communities and environment.  

Our purpose has been the same since we first opened our doors in 1982. As we’ve grown to be NZ’s largest retailer, so has our ambition to be a positive force for New Zealand. Our success continues to depend on this - it’s what gets us out of bed in the morning and it’s what we always strive to deliver on.  

Our values define what we stand for, and how we deliver on our purpose. They guide our conversations, actions and the decisions we make each and every day.