Purpose and Values Cover

Our purpose is simple; 

Helping Kiwis live better every day.  

That means meeting our customers’ changing expectations, beating our competition to be the best we can be and having a positive impact on our communities and environment.  

Our purpose has been the same since we first opened our doors in 1982. As we’ve grown to be NZ’s largest retailer, so has our ambition to be a positive force for New Zealand. Our success continues to depend on this - it’s what gets us out of bed in the morning and it’s what we always strive to deliver on.  


Our values define what we stand for, and how we deliver on our purpose. They guide our conversations, actions and the decisions we make each and every day.

Our Core Values

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Take the Lead We use our smarts and make things happen by adopting an owner’s mindset to drive our commitment, decision-making and actions 
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Be the Experience We make every connection count by building relationships with each of our customers and working as one team 
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Create the Way We make today great and tomorrow even better by rising up to challenges, being innovative and thinking of new and better ways to do things 
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Here for Good We always do the right thing by being courageous, speaking our truth with respect and standing up for what we believe in for our people, our community and Aotearoa. 
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