Automation & CLM Lead
Auckland, Auckland, nz
In-Store
Full-time
Posted:
April 22, 2026
Company Description
At The Warehouse Group, we’re passionate about building retail brands our customers will love! We live that mission by what and how we bring our products to market, impactful customer experiences and right through to how we connect and engage with our Kiwi customers.
We’re looking for an Automation & CLM Lead to take ownership of our customer lifecycle marketing and marketing automation capability, leading how we engage, retain and grow our eCommerce customer base across our iconic retail brands – from first click to long term loyalty!
Job Description
As Automation & CLM Lead, you’ll be the product owner of our marketing automation ecosystem, Salesforce Marketing Cloud Automation as our core platform. From winning new customers to keeping them coming back, you’ll drive acquisition, retention, and loyalty strategy at scale and deliver customer led campaigns and touchpoints across the omni-experience customer journeys.
At a snapshot:
- Own and lead TWG’s marketing automation and CLM delivery and strategy - from acquisition through to retention and loyalty
- Manage and optimise our use of Salesforce Marketing Cloud Automation, ensuring it delivers measurable impact as a key owned marketing channel
- Partner closely with wider Omni/Ecommerce, Marketing and Merchandise teams to build, identify and deliver personalised and automated workflows and trigger comms messaging across our shopper journey
- Drive innovation within our marketing technology (Martech) stack, ensuring the roadmap, tools, platforms are effectively utilised and future-ready
- Foster a high-performing and collaborative capability within your team (circa 2 x direct reports) to effectively service across our brands
Qualifications
You’re someone who thrives in the creative, data, and technology, and knows how to turn that into real business impact! Being in retail, the pace will be quick, the work interesting and results measurable.
On our wishlist:
- Proven experience in marketing automation and customer lifecycle marketing
- Strong hands-on expertise in Salesforce Marketing Cloud. SQL knowledge is a bonus!
- Demonstrated success in building and executing lifecycle strategies across acquisition, retention, and loyalty
- A data-driven mindset, with experience using data & insights to look at customer audience segmentations and optimise personalisation strategies across campaigns and customer journeys and
- Strong stakeholder and time management skills, with the ability to influence across cross-functional teams
Additional Information
Come work with us!
We offer a range of benefits that work for you and your career which include:
- Team member discounts across our brands
- Paid birthday day off for permanent team members
- Free parking, EV charging, onsite gym and café at our Northcote support office
- We value collaboration & flexibility – embracing hybrid working, up to 2 days working from home
- 26 weeks paid parental leave for permanent team members
- A range of wellbeing support and development opportunities
If you’re excited by the opportunity to own and evolve a key marketing capability for the business while creating meaningful customer touchpoints and journeys, this could be your role. Apply today!
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