MEET THE TEAM
Jason Bell
Chief Executive Officer - Noel Leeming
Jason has spent three decades working at Noel Leeming in a variety of roles, starting in the Merchandise Team as an Appliance Buyer. He has held various buying roles across Noel Leeming before being appointed to Executive General Manager of Merchandise in 2002. In June 2024, Jason stepped into the newly formed role of Chief Operating Officer of Noel Leeming, leading the team of over 1,500 people, and sitting on our executive leadership team.
He has a strong retail background, also working for Farmers Trading Company Limited before joining with Noel Leeming. Jason is proud to continue the legacy of enriching Kiwis' lives with exceptional products and services, through our team of passionate experts.
Jason holds a Postgraduate Diploma in Business Administration from the University of Auckland
