Our Buying team are at the heart of our business. Our experienced team manage the intricate buying journey across all of our brands. Responding to changing markets and customer needs, the buying team are true experts in range builds, customer profiling, product sourcing and development. Along with analysing product features and interpreting data to curate and deliver the right range of products to our customers. 

We look for buyers who are passionate about their products, possess excellent commercial acumen & top notch negotiation skills. 


Lonnica Van Egelen - Chapter Member
Lonnica has built her career at TWG. She began as a Checkout Operator, and progressed to Assistant Store Manager before taking up a new challenge as Assistant Buyer in the Housewares team. Today, Lonnica's motivation is to source sustainable toys that will be cherished for many years.

"I want our toys to stand the test of time. I'm proud of the toys we have. I dont want them to go to landfill, I want them to be passed through generations".

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