Head of Marketing, Torpedo7

We are looking for a commercially savvy marketer whom understands the Kiwi psyche and shares a passion for the outdoors, to step in as our Head of Marketing - Torpedo7.  This role offers lots of scope and opportunity!

 

The Warehouse Group (TWG) is a New Zealand success story, founded by Sir Stephen Tindall and grown from The Warehouse.  TWG consists of four core retail brands – The Warehouse, Warehouse Stationery, Noel Leeming and Torpedo7. Torpedo7 is New Zealand's largest multi-channel outdoor adventure retailer, with 19 stores nationwide and a dedicated webstore. We are unique in NZ in that our Torpedo7 stores have all sorts of toys and experts under one roof - Bike, Outdoor, Snow, Water and Clothing. 

The Role

As the Head of Marketing for Torpedo7 you will step into an amazing opportunity to lead New Zealand’s largest outdoor adventure brand into its next phase of growth. As a brand we believe that the great outdoors shared is an adventure multiplied. We believe you get “out there” to get to yourself and not a destination. And most importantly, we believe that you and your gear can do great things together. If you share those beliefs with us, then this could be the perfect job for you!

  • Reporting into our GM Marketing – Noel Leeming and Torpedo7, your role centres around delivering all marketing and customer experience strategies for our Torpedo7 Business, ensuring best practice marketing return on investment.

  • Drive the trading business for Torpedo7 with merchandise, operations, and the larger marketing and customer experience team
  • Understanding of the brand’s customer profiles, segments and their relationship with the trading business with complete knowledge of a brand’s source of audience volume, margin, and growth.
  • Strategy ownership of key areas of marketing focus, marketing promotions, and category communications with a greater responsibility to marketing metrics (e.g. LTV, basket size, frequency),
  • Build all go-to-market plans and briefs for the Torpedo7 brand
  • Own the cadence and calendar of marketing promotions and activities.
  • Fully leverage and partner with internal platforms and teams to drive and deliver marketing requirements, including media, creative, CLM (customer lifecycle management), research and insights, loyalty Torpedo7 Club and communications.
  • Support merchandise in development for the Torpedo7 brand and its private label brand.
  • Optimising the Torpedo7 omni-channel customer experience across in-store, online, and everything in between
  • Own the marketing P&L for Torpedo7 brand
  • Leverage customer behavioural data, market and customer insights to build data driven marketing strategy and activity.

 

About You:

Your deep marketing background, strategic thinking and trading mindset are an absolute must.  Equally important is your resilience, flexibility and the continuous improvement lense you approach work with.  You will also bring a successful track record in delivering go-to-market strategies and activation campaigns, with proven experience driving excellence around 360-degree campaigns.

  • 8+ years’ experience in related marketing work experience, with ideally a Bachelor’s degree – ideally experience in retail trading roles and with industry leaders
  • Top notch relationship management skills – listening, collaboration, influencing, presenting and managing relationships effectively
  • Strong analytical skills and experience owning and reporting on key business metrics
  • Excellent verbal and written communication skills, with an ability to communicate simply and clearly to a wide range of stakeholders

 

About Us:

Our Support Office has an awesome North Shore location with views across the Waitemata Harbour, an on-site cafe, free parking and free charging stations for EV’s. With 1,200 people in the office it is a hive of activity with likeminded people all working together to help kiwis live better every day. When you join us you also get discounts across all our brands, great team member benefits, and excellent career development opportunities no matter where you are in the business! Join us!

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